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June 2010
::By Stephanie Norton

Building information modeling (BIM) and parametric modeling are very current themes in today's AEC industry.  Instead of drawing lines, parametric building models are defined by rules and constraints, which identify aspects of the building - from physical characteristics to environmental parameters - and their relationships to each other. Creating and modifying these parameters, or the relationships between them, is an important part of the design process.  Changing a rule or constraint, or modifying a part of the model itself, almost always has implications on the entire model.  In other words, the parametric model functions a bit like a spreadsheet: changing a feature of the building is like changing an entry of the spreadsheet. In response to a change, the software regenerates the model so that pre-determined relationships are maintained, just like a spreadsheet re-calculates all of its entries.  This makes parametric building models extremely powerful design tools, facilitating the design and construction of buildings which would have been impossible only a few decades ago. 

 The London City Hall
Take, for example, The London City Hall, shown above.  This iconic building designed by Norman Foster, houses the Mayor of London, the London Assembly and the Greater London Authority. The use of glass and a giant helical staircase in the interior are supposed to symbolize the transparency and the accessibility of the democratic process. What is most striking when looking from the outside, though, is the building's odd shape.

Perched on the banks of the river Thames, the building is reminiscent of a river pebble.  The spherical shape was chosen not only for its unique look, but also to maximize energy efficiency by minimizing the total exposure of the façade to solar radiation.  The building's lopsidedness is also conducive to energy efficiency: the overhang on the South side ensures that windows here are shaded by the floor above, thus reducing the need for cooling in the summer. During the design phase, computer modeling showed how air currents move through the building and the geometry within the building was chosen to maximize natural ventilation. In fact, the building does not require any cooling at all and reportedly uses only a quarter of the energy of comparable office spaces.

EWIJ

East Jordan Iron Works streetscape products adorn the streets of some of America's greatest cities, including San Francisco's Ghirardelli Square and Commerce City's Dick's Sporting Goods Park in Colorado. Designed for pedestrian traffic, our full line of tree grates and trench grates comply with the Americans with Disabilities Act (ADA) standards.

EJIWTree grates provide more area for pedestrian activity making them a perfect application for busy urban streets and indoor malls or atriums. Durable, functional and architecturally appealing, EJIW tree grates encourage healthy tree growth and create a vibrant landscape.
 
EJIW has long been an active steward for environmental practices. All EJIW grates contain a minimum of 85% recycled materials. Hundreds of tons per day of waste metals, including old car parts, appliances, and other scrap are recycled to produce castings for your infrastructure. Our streetscape products support "green building" projects and earn LEED® credits in the Materials & Resources and Sustainable Sites categories. Cast iron products are completely recyclable after their useful life.
 
Customize your EJIW tree grates with logos or light ports. We offer tree grates, trench grates and tree guards with matching patterns to further compliment and beautify your streetscape! Our newest innovation to the streetscape family is designed to accommodate new and existing installations. The "RENEW" line of retrofit products is perfect for existing paved areas or tree wells of irregular size. The "RENEW" product line fits over existing installations saving you time and money. It's our "simple" solution.
 
For more information visit www.ejiw.com or call 800.626.4653.
 
Corporate Headquarters
301 Spring Street
East Jordan, MI 49727
MADE IN THE USA
PrivacyLink® manufactures and/or distributes an extensive line of fence products throughout the U.S. Each and every fence offers a beautiful, economical and labor-saving way of enhancing residential, commercial or industrial property.
 
When we opened our doors for business in 1995, we manufactured primarily chain link fence and chain link fence with pre-inserted privacy decorative slats. Over the years we expanded our product line to include wood, synthetic wood, galvanized steel and aluminum ornamental, galvanized steel rail
and aluminum pipe horse fencing and vinyl fencing. We also cap off each project by providing a full assortment of corresponding hardware and accessories. 

PrivacyLink

From the very beginning we decided to offer only the very best products - products that architects and designers would want to include in their plans and products owners would take pride in. Today, we continue to provide fence products that fit very nicely into landscape architecture and compliment the aesthetic beauty of any property while providing property owners with pleasing results. Our colors, styles and materials meet most design specifications.
 
And, you'll not find better, more competitive pricing than with PrivacyLink®. We understand how important it is to offer a product that is priced right, especially in these tight economic times. We provide fast, accurate price quotes and orders usually ship quickly from one of our warehouses located on either coast.
 
You can see a complete catalog of PrivacyLink® CAD drawings here at CADdetails.com. You can also obtain complete product and company information by sending an email to info@eprivacylink.com or by calling 1-800-574-1076.
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