Ecube Labs

Lotte Department Store
Seoul, Korea

Project Details

Location
Seoul, Korea

Lotte Department Store is a Korean retail company which is one of eight business units of Lotte Shopping. Lotte Department Store offers shopping services and operates cultural centers, galleries, and event halls. There are currently 48 branches nationwide, including 10 branches in Seoul.

In order to maximize the shopping experience for their customers, Lotte Department Store wanted to minimize the waste collection frequency during operations. Whether indoors or outdoors, Lotte’s cleaning staff had to visit high traffic areas of their malls and outlets during business hours up to four times on weekdays and seven times on weekends. These frequent waste collections not only meant high operational costs but it also interfered with customers’ shopping experiences.

After the installation, Lotte’s collection frequency decreased from four to seven times a day to just once a day. Even though the department store could have experienced even greater benefits, their company policy to empty out all the bins at least once a day limited these benefits. However, Lotte more than achieved their goal, which was to offer a better shopping experience to their customers by collecting waste only once after store hours. Moreover, Lotte was very satisfied with the fact that the Clean Cube’s advertisement feature drew more attention and contributed to 15% increase in customers’ participation in storewide events.

In order to solve their problem, Lotte installed 24 Clean CUBE smart bins in central spots as well as near restrooms of Lotte Department Store locations. 8 of the 24 Clean Cubes were equipped with LED advertisement panels to promote various storewide events at the department store.